Usuku lwezithandani lusondele, kwaye kunjalo nangomdyarho waminyaka le wokuthenga okanye wokunika abantu iibhokisi zeetshokholethi zakudala zikaRussell Stover kunye nekaWhitman's Sampler, ezifumaneka ngaphantsi kwe-$12 eWalgreens, CVS, Walmart, kunye neTarget.
Kodwa kulo nyaka, abathengi banokudana xa bevula iibhokisi ezinkulu ezibomvu okanye ezipinki ezimile okwentliziyo, ngokutsho komthetheli wabathengi. Oku kungenxa yokuba ukupakisha kuyakhohlisa, utshilo uEdgar Dworsky, owayesakuba ngumncedisi wegqwetha jikelele laseMassachusetts kunye nomhleli weConsumerWorld.org.
UDvorsky uthe uphando lwakhe lubonise ukuba iibhokisi ezinkulu kakhulu zinokukhohlisa abathengi ukuba bakholelwe ukuba banetshokholethi eninzi ngoxa bona bengenayo.
Iingcali ezijongene nabathengi zibiza eli qhinga ngokuthi “kukuphumla,” kwaye umthetho karhulumente awukuvumeli oko. Abalawuli bavavanya ukufumaneka kwemveliso ngobuninzi ngokuthelekisa amandla ephakheji nobungakanani bemveliso ekuyo, utshilo. Emva koko bagqiba ekubeni indawo eyongezelelweyo ayisebenzi kakuhle na kwaye ayinanjongo isemthethweni, njengokukhusela imveliso.
Oku kwahlukile kwinto “yokwehla kwamandla emveliso”, umkhwa wokupakisha iimveliso odla ngokuvela xa ukunyuka kwamaxabiso kusanda kakhulu kwaye iindleko zeenkampani zinyuka. Ukulawula ezi ndleko, iinkampani zipakishe iimveliso ukuze zibonakale zincinci, zikhaphukhaphu, kwaye zihonjiswe ngemibala engahombisi kangako.
UDworsky uthi kwiintsuku ezimbalwa ezidlulileyo, umfundi othile wamxelela ngebhokisi yeetshokolethi waza wamthumelela ubungqina bebhokisi equlethe iisampulu zeetshokolethi zikaWhitman ezimile okwentliziyo.
Ibhokisi inobubanzi obuzii-intshi ezili-9.3, ukuphakama okuzii-intshi ezili-10, kwaye inobunzima obuzii-ounces ezili-5.1. “Inobukhulu obuhle kakhulu,” utshilo uDvorsky. Kodwa xa ibhokisi yavulwa, kwakukho itshokolethi ezili-11 ngaphakathi.
Ngoko ke uDvorsky wathenga iibhokisi ezininzi zeWhitman yalo nyaka ($7.99 nganye) waza wasusa zonke izinto zokupakisha zangaphakathi kunye nee-liners. "Iitshokholethi zithatha isithathu sebhokisi kuphela."
UDvorsky akanabungqina bokuba olu phawu luyonga itshokholethi xa kuthelekiswa neminyaka edlulileyo. Kodwa i-CNN ifumene ibhokisi yeetshokholethi ezimile okwentliziyo zikaRussell Stover enomhla wokuphelelwa yi-10 kaJuni 2006, egcinwe ngomnye wabasebenzi bethu njengesikhumbuzo, kwaye yayinobukhulu obufanayo: ububanzi bayo buziisentimitha ezili-9 kunye nokuphakama kwayo ziisentimitha ezili-10.
UDvorsky uphinde wafumana itshokholethi yeRussell Stover enemilo yentliziyo eyi-5.1 ounces eneebhari ezilithoba. “Iphantse ibe kabini ngobukhulu bebhokisi yeRussell Stover eneebhari ezisixhenxe,” utshilo.
“Masithi ufumene ibhokisi enkulu. Ukuba uyinika umntu omthandayo ngeSuku lweValentine, baza kucinga ukuba yibhokisi enkulu yetshokholethi, kodwa eneneni zisithoba kuphela,” utshilo. “Kubi kakhulu.”
Zombini ezi mpawu zibonisa ubunzima kunye nenani eliqikelelweyo leelekese ezingaphakathi kwiphakheji. ILindt & Sprüngli, inkampani yetshokholethi yaseSwitzerland engumnini weempawu zeRussell Stover, Whitman's kunye neGhirardelli, ithumele isicelo sokuphawula kwiRussell Stover Chocolates.
URussell Stover Chocolates uthe “inokubaxelela ngokucacileyo abathengi bethu ukuba yintoni ekwiphakheji yethu.”
“Oku kuquka ukusasazwa kobunzima beemveliso kunye nobungakanani betshokolethi kuzo zonke iibhokisi zethu zoSuku lweValentine,” utshilo uPatrick Khattak, usekela-mongameli wentengiso webhrendi, kwi-imeyile eya kwi-CNN Business.
Ngaphambili, abalawuli bebebatshutshisa abenzi betshokholethi ngokutyholwa ngokupakisha okukhohlisayo. Ngo-2019, iGhirardelli, igqwetha lesithili saseCalifornia, limangalele uRussell Stover noGhirardelli, lisithi basebenzisa izikhonkwane zobuxoki kunye nokunye ukukhohlisa kwiibhokisi nakwiingxowa zetshokholethi ukuze iipakethe zibukeke zigcwele kunokuba zazinjalo ngokwenene.
Amagqwetha esithili, kuquka negqwetha lesithili saseSanta Cruz, asombulula ityala kwaye iinkampani zahlawula isohlwayo se-$750,000, zivuma ukuba azizange zenze mpazamo kodwa zavuma ukutshintsha upakisho.
Igqwetha eliNcedisayo leSithili saseSanta Cruz uEdward Brown uthe uphanda imizekelo yakutshanje yobuxoki obunokwenzeka kwiinkampani ezimbini. Uthe uDvorsky umbuze ngengxelo yakhe edumileyo malunga neebhokisi zetshokholethi zikaRussell Stover noWhitman.
“Ngelishwa, oku kusaqhubeka. Kuyadanisa,” uBrown uxelele i-CNN. “Siza kuphanda ukuba ezi nkampani ziye zasebenzisa na ithuba lokungabikho komthetho. Ukusukela kwityala lethu ngo-2019, kongezwe ezinye izinto ezininzi eziphazamisa imithetho.”
Uninzi lwedatha kwiikowuteshini zesitokhwe inikezelwa yi-BATS. Ii-indices zemarike zase-US ziboniswa ngexesha langempela, ngaphandle kwe-index ye-S&P 500, ehlaziywa rhoqo ngemizuzu emibini. Onke amaxesha akwixesha laseMpuma. I-Factset: FactSet Research Systems Inc. Onke amalungelo agciniwe. I-Chicago Mercantile Exchange: Olunye ulwazi lwemarike luyipropathi ye-Chicago Mercantile Exchange kunye nabaniki mvume bayo. Onke amalungelo agciniwe. I-Dow Jones: Ii-indices ze-Dow Jones branded ziphethwe, zibalwe, zisasazwe kwaye zithengiswa yi-DJI Opco, inkampani engaphantsi kwe-S&P Dow Jones Indices LLC, kwaye inelayisensi yokusetyenziswa yi-S&P Opco, LLC kunye ne-CNN. I-Standard & Poor's kunye ne-S&P ziimpawu zorhwebo ezibhalisiweyo ze-Standard & Poor's Financial Services LLC kwaye i-Dow Jones luphawu zorhwebo olubhalisiweyo lwe-Dow Jones Trademark Holdings LLC. Zonke izinto ezikwi-Dow Jones Brand Indices zinelungelo lokushicilela yi-S&P Dow Jones Indices LLC kunye/okanye iinkampani eziphantsi kwayo. Ixabiso elifanelekileyo linikezelwa yi-IndexArb.com. Iiholide zemarike kunye neeyure zorhwebo zinikezelwa yi-Copp Clark Limited.
© 2023 Cable News Network. Ukufunyanwa kweWarner Bros. Corporation. Onke amalungelo agciniwe. I-CNN Sans™ kunye ne-© The Cable News Network 2016
Ixesha lokuthumela: Septemba-05-2023
